Lead generation involves collecting valuable information, like a site visitor’s first and last name, email address, company name, etc. Marketers collect and use this information to nurture leads. This makes a more qualified lead since the person has already shown some interest in the company’s products or services.
Instead of cold calling which is like shooting in the dark, companies prefer to use lead generation data to get new customers. Along with higher conversion rates, lead generation can also be cost-effective since it focuses on aligning both sales and marketing teams.
Here are some of the lead generation strategies which will help you succeed in the long run.
1. Build a digital footprint.
Implement your best online lead generation strategies. Build and maintain a modern website. Gone are the days where you can sustain with a simple website and a meagre online presence. A good website gives its visitors a clear idea of what the company is all about. It’s like your digital business card. All your digital marketing efforts will also go through the website.
2. Advertise online.
You could use online advertising in order to generate leads. For example, Facebook ads and Google ads are very effective in terms of tracking. You could actually track how many customers clicked on your ads or filled the online form. And if someone takes action on your ad, then definitely he has some interest in your product/service.
3. Implement SEO.
Search Engine Optimisation (SEO) is an awesome lead generation strategy. It puts your website in the best position to rank on the first page of search engine results. As a business owner, you need not be an SEO expert. But you should have a basic idea of SEO strategies so that you can hire someone for SEO.
4. Consider adding a live chat feature.
In a live chat, you respond in real-time to the interest shown by potential customers. It can be a great lead generation strategy.
The live chat function allows visitors to reach out to you directly and ask questions about your products. This little button on your website can go a long way in establishing relationships with new customers and leads.
5. Try lead generation through content.
Content should be well optimised, that allows you to increase your presence in search. The more high-quality content you produce, the more you’ll be rewarded by search engines.
Search engines give preference to websites that provide useful information and help answer questions. As search has become increasingly local, you’ll benefit from the lead generation tactics that tie your content into your physical location.
6. Build a referral system.
Word of mouth advertising is still as important as it was decades ago. Therefore, referral systems have become even more useful among modern lead generation strategies.
Reward clients for referring their friends for your products/services. You could give discounts on their next purchase or a gift voucher. If you’re selling online, create customised referral codes for individual clients and prospects. For example, a discount for a new client on his/her first purchase. Also, reward your loyal client with a referral discount.
7. Invest in paid social-media lead generation.
Do not just depend on free social media publicity. Your businesses should also invest in paid social media advertising. It’s not very expensive, plus it reaches a large audience, beyond your followers.
Most social media networks offer strong tools to enhance any lead generation strategy.
8. Encourage online reviews.
A huge number of people are looking for online reviews than before. Consumers are becoming more review-oriented, preferring businesses that receive good reviews.
Asking your happy customers to review your business on Google, Facebook, Better Business Bureau, etc. could help you capitalise on your best relationships. It’s a great way to boost your online reputation and attract new business.
9. Send email newsletters.
Email marketing is also a popular lead generation strategy. To make the most of the newsletter lead generation strategies, it’s important to provide compelling reasons for people to sign up. Use the promise of exclusive sales, experiences, or content to attract subscribers.
10. Hold seminars.
Holding conferences and seminars may be expensive and time-consuming, but they’re really great lead generation tactics. Through seminars and conferences, you can really build meaningful relationships with potential customers.
Generally, you should hold a seminar in the field that your business specialises in. That way you’ll be able to appeal directly to potential clients and customers by providing them with valuable insights rather than a cold sales pitch. The attendees will not only learn something but can also network with each other and share their knowledge.
11. Answer questions.
A lot of people are looking for answers on the internet. Dedicate some time to answering questions related to your business field on sites like Quora, where you can establish yourself as a subject matter expert. You can gauge customer intent and proactively expose your brand to people who are unaware of it.
The bottom line of modern lead generation is that one size doesn’t fit all. So, if you don’t succeed at something, try something else. Basically, be creative. Old strategies may still work, but with a new twist. Be prepared to spend some cash too, because there’s nothing free in this world.