What is the ultimate goal of content writing? Traffic, to be precise, relevant traffic that converts. We're talking about relevant, creative and engaging content that people actually read and share.
How to achieve that is a big question! Millions of blog posts are published each day. Getting traffic is a challenge in itself, forget relevant traffic.
We have put together a few extremely useful tips for a successful web content writing.
1. Find interesting topics.
“Ideation” is a content marketing industry buzzword that describes the creative process of finding an interesting subject and title. It involves a lot of research and analysis. A blog/article should be interesting to the readers, in order to generate more pageviews and social shares.
There are few ways, you can find interesting ideas, like:
* Analyse what’s trending in your social media comments.
* Visit Q&A sites like Quora and look for trending questions in your industry.
* Research what your competitors have done and improvise on it.
* Interview an expert.
* Stay up-to-date with industry news.
As long as you keep updating yourself with information, you’ll always be capable of generating great ideas and content.
2. Do not indulge in keyword stuffing.
SEO should always be your focal point. However, do not stuff keywords into your content. People may search for grammatically incorrect keywords, it doesn’t mean that you should incorporate them exactly into your content.
It will negatively impact the readability of your content and its ranking on the SERPs. In turn, affecting your website’s conversion rate.
3. Hyperlink to the sources.
When you refer another website’s content, make sure you link back to that site. It’s good courtesy, plus you get advantages of outbound linking.
It can also help you get backlinks. Often, the sites you link to give you a reciprocal link or quote.
4. Write for the reader.
Creating viral content is every writer’s dream. It can be achieved by connecting to the reader’s emotions. Social media users are more likely to share content that makes them feel connected to.
So, the next time you’re writing a blog or creating an ad copy, ask yourself, if it’s useful to the reader? Will the reader feel connected to it? Only then you can create viral content.
5. Keep your content active.
You might have heard about active voice and passive voice, correct? Content should be mostly in active voice because active voice sounds more interesting. See this as an example, I ate a Kiwifruit (active voice). A Kiwifruit was eaten by me (passive voice). Noticed how the second sentence sounds less exciting? Therefore, using sentences with a passive voice should be avoided.
6. Slice it up.
Attention spans while reading on the web are very short. People don’t fully read, they just browse through. So, keep your paragraphs short, a three-four sentence paragraph is good.
Even a single sentence can make a paragraph. In short, keep it short!
7. Make it interesting.
We all want more traffic, don’t we? However, it can only be achieved by posting content which is interesting to the target audience. Only then, they will visit your website, read articles and share them on social media platforms.
So, the key to relevant traffic is posting interesting content.
8. Look up, when in doubt.
Seriously, you’ll learn a lot by searching for things you’re not sure about. It’s good to be sure when writing about something. You can check anything from facts & figures to spellings and grammar.
In no time, you’ll become an expert in the subject you’re writing on.
9. Be specific, instead of using long descriptive phrases.
Using plain language is always good. Using long phrases will portray you as a very knowledgeable writer, but you’ll fail to connect with the reader. Your readers won’t like to guess what you’re trying to say. So, be specific.
For example, calling a person ‘brave’ is better than ‘ready to face and endure danger or pain’.
10. Do not self-edit your work right away.
If you do not have anybody to edit your content and you’re doing it yourself, then try not to edit the content immediately after writing. When your writing is fresh, you tend to overlook errors. So, visit the content later, maybe next day for editing.
11. Align your tone to your target audience.
‘Tone’ is a quality of writing that adds a flavour to your content. It can be formal, informal, intimate, solemn, ironic, playful, etc.
You should develop an understanding of voice and tone in writing. Understand your audience well, so you can align your writing tone with them. It will give you an edge over the competition.
12. Visualise and write for a single person.
You read online content alone, right? Of course, nobody calls friends to read a blog post. So, visualise one person as your reader and write for him. That one person will represent your target audience. It’s very important to use personalised words like ‘you’ and ‘your’ to connect with the audience.
13. Use visual content.
Human mind registers visuals more than text. Top social media sites such as Pinterest and Instagram are thriving because they share more visual content. People respond better to visual information than plain text.
Include images in your content, simply because your target audience prefers visuals more than plain text.
You’ll always keep coming up with new ideas. Knit them in your blogs using our extremely helpful tips, and enjoy the benefits.
Getting readers for your blog isn’t easy. However, take continuous efforts using our tips, you’ll surely see positive results. Keep writing!
Aarti Chandela Aarti Chandela is a content writer at ESG. With over 3 years of experience in web content writing and blogging, she often writes about topics related to outsourcing, digital marketing, finance, etc. Aarti has interest in the areas of SEO and social media marketing. In her spare time, she loves to cook.