9 dos and don’ts for an effective website design

The attention span of today’s average internet user is very less. People may just land on your page and leave within seconds. In such a situation, a good website design is a must to attract visitors to your website and retain them.

You may have great content, but if the website design is not attractive, people may not like your website. Therefore, good web design is very important for a website to be successful.

We’ve put together a few dos and don’ts to be considered for an attractive website design. Please have a look.


1. Keep interface consistent across all pages of the website.

It is very important for a good user experience to keep all pages of your website consistent in terms of interface. All pages of a website should have the same look and feel, otherwise, it would look vague. Consistency should be maintained in terms of colour schemes, fonts, images and style of writing. It will have a positive impact on user experience.

2. Make it easy to navigate across the website.

It is very important to have good navigation on your website, so that users can easily find what they’re looking for. Include navigation options at the bottom of your site. Keep some options at the top as well. Most frequently searched sections, such as ‘About Us’, Services, etc should be placed at the top. Other quick options should also be placed at the bottom.

3. Make it easy to scan through pages.

As we’ve mentioned before in this article, today’s internet user doesn’t have much time to carefully read everything on a website. They just browse through pages. So, the design of web pages should be such that a user should get a fair idea of the important elements at a glance.

Slice your information into groups. Use more visual content for important sections.

4. Give importance to content as well.

Content is as important as a website design. While taking care of all the designing aspects, do not forget that content is still the king. Without great content, your design will just be incomplete. A good website should have both, great content as well as great design.

5. Minimise the number of options.

While asking information from users, keep minimum fields. The more information you ask, the less are chances of customers filling the form. Who would like to fill up a long form? Give customers a minimum number of options as in the above example.

6. Label buttons appropriately.

If a button is meant to download something, then mention the same thing on the button. Do not confuse visitors by giving vague names or just icons to the click button.

7. Make responsive web designs.

There are a billion devices running web browsers. People come to your website using smartphones, tablets, laptops, computers, even watches of different sizes. No matter which device they’re using, your website should adjust to the screen and provide the best user experience. Meaning, have a responsive design for your website.

8. Select the right colours.

Choose a colour scheme which goes with your brand. You might have noticed that companies dealing in herbal products use a lot of white and green colour in their website design. Obviously, because the design should be connected to the product. They cannot use bold and dark colours since it would not relate to the product.

9. Focus on copywriting.

Copywriting is the content on your website used for promoting products/services. These words matter a lot. A copy should be creative, short and sweet. A copy is as important as the design of your website. Choose appropriate words for sign up buttons, page headings, navigation items and calls to action.


1. Don’t make a slow-loading website.

You might be tempted to use various animations on your website, but remember it affects the website performance. Videos/gifs take time to load. If your website has a lot of animations it will take more time to load.

Visitors are not too patient these days. They may immediately leave your website and go somewhere else. So, do not simply run behind flashy animations. Give due importance to the performance of website as well.

2. Don’t overload your web pages.

Putting too many things on a page (designs, graphics, content, etc.) may not be a good idea. It may confuse a visitor. Leave enough whitespace around all text and design elements, so that the content doesn’t look messy.

Also, do not write too much at a stretch. Break your content into many paragraphs, so that a user can read it easily.

3. Don’t forget to include a clear call to action.

Make it very clear on your website, what you want the users to do. Do you want them to download a PDF or sign up for your newsletter? Also, place the c-t-a button at a prominent location on your website. Users should not be confused and search for the button.

4. Don’t use too many fonts.

Don’t be tempted to use many different fonts for your website. Using too many fonts can be distracting for the user. A maximum of three types of fonts can be used for a good site design.

5. Don’t use many colours on your website.

It’s better to avoid using too many colours on a website. Use a combination of 2-3 colours in conjunction with your brand. For example, if you’re a company into meditation products, then using bright and loud colours will not go along with your branding.

Using too many colours will also confuse the users, as to what exactly you’re trying to communicate.

6. Don’t hide content behind automatic pop-ups.

Do not show pop-up ads immediately after the website loads. It is the most annoying experience a visitor can have. Show the value which you can provide first, let the user spend some time on your website. Then, ask him/her to subscribe/sign-up.

7. Don’t let promotions spoil the experience.

Having too many promotions on your website can ruin the user experience. Ads make it difficult to read the content. It will automatically increase your bounce rates, since seeing ads every time irritates the users.

8. Don’t use blinking text

Text that blinks or has flashy effects becomes distracting for users. There are more chances that a user may leave your website in a few seconds due to such distraction. Again, resulting in more bounce rates.

9. Don’t make your readers spend time on searching

Visitors shouldn’t spend much time trying to find a contact or service page. Keep the important things out in the open. Keep a search box for items that do not require a strong focus. 


Summing up, a website should be designed keeping the customer’s convenience in mind. Your visitors deserve excellent user experience when they interact with your website. After all, they picked you leaving so many options behind.

If you fail in providing your visitors with a good user experience, they can easily shift to a competitor. So, think about every aspect of design while creating or updating your website.

Aarti Chandela Aarti Chandela is a Content Writer at ESG. With over 3 years of experience in web content writing and blogging, she often writes about topics related to outsourcing, digital marketing, finance, etc. Aarti has interest in the areas of SEO and social media marketing. In her spare time, she loves to cook.