LinkedIn vs Google Hire - the next heavyweight bout coming to your screen soon.
In February of this year Google became the world’s most valuable brand after Apple’s value dropped to £84 billion. Google’s value, according to ‘Brand Finance’ is now £86.7 billion and has increased by almost a quarter in the last 12 months.
Where next for the omniscient ‘do no evil’ corporate heavyweight? The next cash cow according to the several sources is recruitment. With the global employment and recruitment industry recording an 8.6% growth in 2016 with sales of €450bn (£348.5bn) its easy to see why.
Although it's early days and the public area of the website is only a non-functional login page there are have been lots of panic already about Google handing out all the candidates search history to any interested employer. If there was ever a death knell for Google then that would be it and Google have quickly poopooed the speculation.
Both employers and candidates will be able to login using their email address or their Google login details and post and seek jobs. Concentrating on simplicity the online ATS will allow the users to track the progress in the suite of Google online applications. A Google spokesperson said that Google Hire “is a product under development that will help G Suite customers manage their hiring process more effectively. The product will allow employers to collect candidate applications online”.
The development of Google Hire has been outsourced to an organisation which Google acquired in 2015 called Bebop.
While you’re waiting for the big fight have a look at how ESG can help you now with your hiring by outsourcing recruitment processes to us.
*according to the international confederation of private employment services (Ciett’s) 2016 economic report.
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